The Mission of the San Diego Automotive Museum is to tell the story of motorized vehicles' social and technological past, present, and future website's functionality and performing some much-needed maintenance, it was time for some improvements. We added automatic database updates, and upgraded through its collections, exhibitions, and educational programs.
As fellow automotive enthusiasts, we were excited when the museum contacted us about their Drupal website, which needed some TLC. We jumped right in and put out some fires, so to speak. The website required module and core updates. Website functionality was diminishing due to neglect, like running an internal combustion engine without oil; it will only run for so long before it grinds to a halt.
Case Study: Enhancing Museum Events and Educational Programs with Intrepid Network Inc.
Client: San Diego Automotive Museum
Industry: Automotive, Education
Services Provided: Website and Social Media Content Creation
Overview: Intrepid Network Inc., a San Diego-based marketing firm specializing in website and social media content creation, partnered with the San Diego Automotive Museum to enhance its online presence and promote its flagship events and educational program.
Through our comprehensive content strategy, we focused on three main initiatives: the Shifting Gears Rally, the COur comprehensive content strategyruising for Driver's Golf Tournament, and the IGNITE Academy.
Challenges:
- Increase Event Awareness: The museum needed to increase awareness and participation for its annual events.
- Engage the Community: Building stronger community engagement and interest in the museum’s offerings.
- Enhanced Educational Outreach: Promoting the IGNITE Academy to attract more students and partnerships.
Solutions Implemented:
1. Shifting Gears Rally
Our team crafted dynamic social media posts and engaging web content to highlight every aspect of the Shifting Gears Rally. We created visually appealing graphics, informative articles, and interactive social media campaigns that captured the excitement of the event.
- Social Media Campaigns: Utilized Instagram, Facebook, and Twitter to share live updates, teaser videos, and behind-the-scenes content.
- Website Updates: Designed an event page with detailed information, registration forms, and a countdown timer.
2. Cruising for Driver's Golf Tournament
To boost participation in the Cruising for Driver's Golf Tournament, we developed a multi-channel marketing strategy.
- Content Creation: Produced blog posts and newsletters featuring testimonials, event schedules, and sponsorship opportunities.
- Paid Advertising: Implemented targeted social media ads to reach golf enthusiasts and local businesses.
3. IGNITE Academy
Our content strategy for the IGNITE Academy focused on showcasing its unique educational approach and success stories.
- Video Content: Created compelling videos highlighting student projects, faculty interviews, and behind-the-scenes looks at the academy.
- SEO Optimization: Enhanced the academy’s web page with optimized keywords to improve search engine visibility.
Results:
- Increased Event Participation: The Shifting Gears Rally saw a 35% increase in registrations, while the Cruising for Driver's Golf Tournament achieved a 40% boost in attendance.
- Enhanced Community Engagement: The museum's social media following grew by 50%, with higher engagement rates and positive feedback.
- Expanded Educational Outreach: The IGNITE Academy experienced a 30% rise in applications and secured new partnerships within the community.
Ready to elevate your brand and events? Connect with Intrepid Network Inc. today!